Mass Media definition

Mass Media definition
Knowledge of the devices used to exchange messages between time to make mass communication successful.

Newspapers and television can be identified as the main medium in modern society (Diffluwer and Dennis - Communication Understanding)

This is the media network that addresses invisible people through any medium.

Mass media is defined as the assembly of a multifaceted invisible ground institution scattered over a wide area (Oxford).


• Features of the mass media

• Use of technical tools

• Being quick and consistent.

• Consisting of an organized organizational structure.

• Receiving professional communicators.

• Multiple gates are subject to control action.

• Having multiple subscriptions.

• Receiving late feedback.

• Based on industrialization.






✤ Advertising is led by advanced communicators. A large number of professional communicators are expected to attend.

✤ Ownership, sponsorship, and political interests are gaining strength in the gatekeeper novel. The gatekeeping process must take place accordingly.

✤ Immediate and continuous is a key feature of mass communication.

✤ Delay in feedback is a unique feature of mass communication. But today instant feedback is in the advertising media status.

✤ Organizational structure is the function behind issuing announcements. A large staff is active, from telecommunications to transmission.